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The 110 Mercer St Boutique is Closed, our Website Remains OPEN!

Seven remains online!

To all of our respected clientele and fashion-forward friends, it is with mixed emotions that we announce the closing of our 110 Mercer St boutique in Soho.

As many of you know, we have had to deal with our landlord’s scaffolding and building construction at the foot of our door for almost 4 years now. 15 months ago, the erection of a second, even larger scaffolding by the neighboring Donald Judd Foundation, cutting off any remaining visibility and consequent foot traffic to our storefront.

After nearly 2 years of fruitless litigation with the landlords and our neighbor, we have decided to close down the boutique and channel all of our energy into our website going forward - until we can find a new, permanent home.

Over the next few months we’ll be unveiling version 4 of sevennewyork.com, which besides a host of noticeable improvements (and the directional Men’s/Women’s apparel you’ve come to expect from our designers) will also feature selections from other retailers, an exclusive, curated archive section for select designers and much, MUCH more.

The ***Henrik Vibskov, Moonspoon Saloon, Black Heart and Irene Alvarez*** ONLINE-ONLY Collections are UP!


Seven is excited to bring you the first round of our ONLINE-ONLY Designer Selections - with Henrik Vibskov, Moonspoon Saloon, Black Heart and Limited-Edition Tees by Irene Alvarez!

Henrik Vibskov AW'11 Women's Collection!

Moonspoon Saloon A/W'11 Women's Collection!

The Black Heart A/W'11 Women's Collection!

Irene Alvarez Limited-Edition Unisex Tees!




Henrik Vibskov AW’11 Womenwear
Moonspoon Saloon AW’11 Women’s/Unisex
Black Heart AW’11 Womenswear
Irene Alvarez Unisex Limited-Edition Tees

Seven Gift Ideas for the Holidays!

Seven Holiday Gift Ideas

SEVEN GIFT IDEAS FOR THE HOLIDAYS FROM SEVEN NEW YORK!

ONE. Cast Eyewear Sunglasses

TWO. Emanuele Bicocchi Jewelry

THREE. House of Holland Hosiery

FOUR. Maria Francesca Pepe Jewelry

FIVE. Mary Katrantzou vs Swarovski Jewelry

SIX. Six Scents Perfumes

SEVEN. SWS of London Jewelry


MORE GREAT GIFT IDEAS :

UNDER $100

UNDER $200

UNDER $500

The ***Ground Zero A/W’11 Women’s/Unisex Collection*** is up!


Ground Zero AW11 Unisex Collection!

Colorful, fun, subversive, satirical and slightly perverted, London-based Ground Zero brings us another insane collection with all new geometric prints and patterns inspired by animated Robot series ‘Gundam’ and ‘Transformers’ - along with Birkin Bags, Robocop, Karl Lagerfeld, Snow White, the Care Bears and much more on tees, buttondowns, sweaters, leggings and killer light outerwear!

The Ground Zero AW11 Unisex Collection!

The ***Raf Simons Men’s*** and ***Cast Eyewear Unisex*** AW’11 Collections are now UP!


Raf Simons AW11 Mens Collection

For this winter season, Raf Simons merges the Prep with the Modernist - reinterpreting classic East-Coast American Sportswear with razor-sharp tailoring and transforming key staple wardrobe pieces into instant future classics! This first delivery showcases Raf’s felted-wool “Utility” Apron and the Heavy Wool Peacoat with Horn Toggles - designed with techno-future precision and hand-crafted detailing to the highest production quality standards!




New Cast Eyeware AW'11 Unisex Sunglasses!

The outspoken Indonesian supermodel Fahrani Empel and her new label, Cast Eyewear bring a selection of 5 Limited-Edition, custom sunglasses to debut at Seven this season! With durable, high quality construction featuring dual exposed metal AND high-impact-polymer frames, brushed metal inset detailing and powerful unisex silhouettes, these killer shades were made to be worn “Loud and Proud”!

Stay tuned for Ground Zero to be posted soon and Happy Thanksgiving!

The ***Kokon to Zai*** and ***Daniel Palillo (2)*** Women’s/Men’s/Unisex Collections Now UP!


K.T.Z. AW'11 Women's/Men's Collection!

The K.T.Z. AW’11 Women’s/Unisex Collection!
The K.T.Z. AW’11 Men’s/Unisex Collection!

Designers Koji Maruyama, Sasko Bezovski and Marjan Pejoski must be smoking something really strong this season as their London-based label (and Seven Fav),Kokon To Zai rips it again with this outrageously colorful and ULTRA-FUN Winter delivery! With a distinct Neon Retro-Future Robot Harlequin Funk and loads of faux-fur that neither look nor feel fake, this selection of heavy and light outerwear, dresses, sweatshirts, tees, bottoms and wacky accessories is a total blast from the future-past (…the fur coats are ridiculously SICK)!

The Daniel Palillo A/W'11 Unisex Collection (2nd Delivery)!

The Daniel Palillo AW’11 Men’s/Unisex Collection
The Daniel Palillo AW’11 Women’s/Unisex Collection

With his first delivery having sold out in a week, Finnish fashion upstart and Seven newcomer, Daniel Palillo has sent us another delivery packed with his unique dark, crazy and fun vibe - cute but DEMENTED cartoon faces, minimal psycho-psychedelic prints/patches and a splash of color on oversized hoodies, giant tees/tee-dresses, killer leggings and more!

The ***Christopher Lee Sauvé A/W’11 Men’s/Unisex Tee Collection*** is up!

Christopher Lee Sauvé AW11 Mens Collection

Making a splash a few seasons ago with his iconic “Save Anna” Tees, Canadian-born New York City Underground designer, Christopher Lee Sauvé brings us his latest flurry of spot-on witticisms in this collection of “Scandal” Tees, featuring celebs: Madonna, Lady Gaga, Beyonce, Courtney Love, Tom Ford, Karl Lagerfeld and more… Printed on all new super-soft, distressed jersey tees!


Christopher Lee Sauvé AW11 Mens Collection

The ***Christophe Lemairé A/W’11 Men’s Collection*** is now up!

Christophe Lemere AW11 Mens Collection

Having spent nearly a decade at the helm of Lacoste and recently appointed Creative Director of Hermès, Seven presents the independent menswear label of Parisian designer extraordinare, Christophe Lemairé! This first shipment includes a selection of timeless fashion staples such as distinguished light outerwear, boxy-cut blazers/suits, relaxed classic-fit trousers and ultrasoft cashmere/wool sweaters on a palette of tobaccos, midnight blues, blacks and speckled tweeds. All made from the most luxurious of fabrics and to the highest of production standards!
Christophe Lemairé AW’11 Men’s Collection!

The Limited Edition ***SS’12 Gareth Pugh vs Melissa*** and ***AW’11 David Koma vs Alain Quilici*** Womens Shoe Collections are UP!


Gareth vs Melissa SS'12 Womens Footwear

Gareth Pugh vs Melissa SS’12 Limited Edition Womens Footwear Collaboration!

As one of only two boutiques in the world to carry this limited-edition exclusive (along with Collette), Seven is psyched to present the Spring/Summer 2012 Gareth Pugh vs Melissa Women’s Footwear Collaboration!

Pairing London’s enfant terrible, Gareth Pugh with Brazilian casual footwear label Melissa, this special advance shipment for SS’12 merges Gareth’s hard-edged aesthetic and attitude with Melissa’s comfort and affordability! This limited-edition run of 3 hypnotizing “Ballerina” flats and 2 futuristic “Gladiator” sandal styles are cast from “Melflex” - a new lightweight, ultra-comfortable rubberized polymer, creating a striking selection of durable, lightweight and unbelievably-priced women’s shoes that are guaranteed to blow out fast!



David Koma vs Alain Quillici AW'11 Womens Footwear Collection

Hot on the heels of last season’s acclaimed women’s footwear collaboration, upcoming London-based women’s designer David Koma and Tuscan-born shoe design extraordinaire Alain Quilici have teamed up again to bring us another set of gorgeous limited-edition women’s platforms! With a lightweight, scalloped wooden heel, comfortable leather-clad platform sole, a sharp, feminine Modernist attitude and three color styles to choose from, these hot slingbacks are both comfortable to walk in and bound to catch the eye!








David Koma vs Alain Quillici AW’11 Womens Footwear Collaboration!

The ***Mary Katranzou, Emanuele Bicocchi and SWS of London*** AW’11 Jewelry Collections are up!

Mary Katrantzou/Swarovski AW'11 Womens Jewelry Collection!

Recipient of the 2010 Swiss Textiles Award, rising young London-based design talent, Mary Katrantzou collaborates with Swarovski to bring us this polished, colorful collection of Women’s accessories - pristine chromed gold and/or silver hardware set off with sparkling clear, black and/or irridescent Swarovski crystal clusters and arrays - and check out her fragrance for Six Scents Series 3! too!

Mary Katrantzou vs Swarovski AW’11 Womens Jewelry Collection!










Emanuele Bicocchi AW'11 Unisex Collection

One of the few young designers bucking mainstream/corporate fashion trends in Italy, Florence-based Emanuele Bicocchi is fast gaining notoriety with his raw, evocative “Industrial-Bohemian” design aesthetic composed of hand-wrought/hammered sterling silver sheet, stamped sections and/or chainlinks, assembled/interwoven with supple black leather and/or custom silver hardware, finely-polished and beautifully finished with an ethereal antiqued patina! www.emanuelebicocchi.com

Emanuele Bicocchi AW’11 Unisex Jewelry Collection!












SWS of London AW'11 Unisex Jewelry Collection

London-based Jewelry line SWS of London, designed by Francois Nordmann brings us another fun, colorful assortment of polished silver pendants and necklaces featuring snake-clad daggers, Japanese “Maneki Neko” fat cats, candy apples beset with sparkling crystals and ice-cream cones topped with glittering crystal sprinkles! www.swsoflondon.com

The SWS of London AW’11 Unisex Jewelry Collection!






The ***Pleasure Principle (2nd Delivery) Unisex and Nice Collective A/W’11 Mens Collections*** are now online!

Pleasure Principle A/W'11 Unisex Collection!

The Pleasure Principle A/W’11 Women’s/Unisex Collection
The Pleasure Principle A/W’11 Men’s/Unisex Collection

Longtime Seven Favorite, NYC-based Pleasure Principle brings us a second delivery packed full of pieces featuring a new “liquid-marble” dye treatment and new prints by artist Olaf Breuning on soft-washed unisex tees, kimono sweat pullovers, several long hoodies (dye treated), dresses and more! www.pleasureprinciple.org




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<p style= The Nice Collective A/W’11 Men’s Collection

Introducing San Francisco-based Nice Collective headed by DJ’s Joe Haller and Ian Hannula - known for their inventive apparel concepts (shirts that turn into kites, electric blanket sweaters) and for outfitting bands like Nine Inch Nails and Smashing Pumpkins amongst others!

Primarily well-designed basics with a nice twist, this first delivery features heavy longsleeved thumb-hole jersey tees, a couple graphic tees, a super-warm plaid buttondown, slim-cut cargo pants and a killer peacoat with fully finished detachable hoody for those cold winter nights to come! www.nicecollective.com


NEW DELIVERIES now at the shop:
Gareth Pugh By Melissa - Women’s Rubber Shoes and Sandals
David Koma x Alain Quilici Women’s Shoes
Christopher Lee Sauve Unisex “Scandal” Tees
Christophe Lemaire Menswear

and COMING SOON:
Juun J. Mens

Stay tuned for more and keep warm - Winter is coming!

The ***Pleasure Principle and Daniel Palillo A/W’11 Unisex Collections*** are up!

Pleasure Principle A/W'11 Unisex Collection!

The Pleasure Principle A/W’11 Women’s/Unisex Collection
The Pleasure Principle A/W’11 Men’s/Unisex Collection

Our new Autumn collections are making their way to the shop and among the first of our big deliveries is one of our long-time favorites, NYC-based Pleasure Principle! This first delivery is comprised of mostly tees with Pleasure Principle’s underground attitude and twisted sense of humor along with all-new heavy and light unisex tops, hoodies and sweats, including many that can be worn in several ways.

In our opinion, this collection is one of their strongest collections to date - and the second delivery (soon to be posted) has just arrived with dresses, shirts and much more! www.pleasureprinciple.org



Daniel Palillo A/W'11 Unisex Collection!

Daniel Palillo A/W’11 A/W’11 Women’s/Unisex Collection
Daniel Palillo A/W’11 A/W’11 Men’s/Unisex Collection

Upcoming Finnish artist/designer and latest newcomer to Seven, Daniel Palillo brings us one of the most fun and exciting collections this season conjuring up a variety of cute and colorful monsters, puffy spikes and cubes and happy prints guaranteed to put a smile on anybody’s face!

This first delivery features several oversized tees, dresses, leggings, sweatshirts and hoodies for men or women - think Bernhard meets Van Beirendonck meets Vibskov! http://danielpalillo.blogspot.com/

Seven’s New York Fashion Week Celebration This Coming Sunday!


Seven New York Fashion Week Party


Join us this Sunday for another crazy night of drinking, dancing and debauchery as Seven New York celebrates Fashion Week in the City proper with Special Guest DJ’s CUT COPY, GET A ROOM ! and JUSTIN MILLER from DFA!

Sunday, Sept 11, 2011 from 10pm+
at the Tribeca Grand Hotel
6th Ave/Walker St NYC
Mandatory RSVP : sevennewyorkdotcom@nouveau-pr.com

All during New York Fashion Week, SAVE AN ADDITIONAL 15% OFF YOUR NEXT ONLINE PURCHASE by entering the code ‘ SPECIAL15 ‘ during checkout!

And the ***Pleasure Principle*** AW’11 Mens/Womens collection has arrived at the shop, with many more deliveries due in shortly, including Daniel Pallilo and Juun J.!

Happy Fashion Week, New York City!

The ***Katie Gallagher A/W’11 Women’s Collection*** is now up!

Katie Gallagher A/W'11 Women's Collection!

Talented NYC-based Katie Gallagher brings us her most refined Women’s collection yet, with intricately-constructed, multi-paneled leggings, skirts, tops and killer outerwear with innovative new silhouettes and textured laser-cut leather, ultralight mesh, lace and/or shearling detailing!

A ‘Gris-Gris’ bag is a Voodoo talisman. A cloth bag filled with hair, bones, nails and dirt. A piece of leather, an animal tooth, dove’s blood. A spell to ward off evil; sometimes to create it. A talisman that holds secrets and secret intentions. And the inspiration for Katie Gallagher’s current AW’11 Collection. www.katiegallagher.com

Fashion’s Night Out featuring ***PLEASURE PRINCIPLE*** - This Thursday, Sept 8th at Seven New York!

Fashion's Night Out

This coming Thursday, September 8th 2011, Seven New York invites you to join us at our 110 Mercer St Boutique for a night of wine, shopping and conversation with Diva Pittala and Adrian Cowen of Longtime Seven Favorite, NYC-based Pleasure Principle - And for the occasion, our entire stock of brand-new Pleasure Principle AW’11 Menswear and Womenswear will be offered at -15% off retail (for the evening only)!

We’ll be open til 11pm, so please drop in for a bit to say HEY, grab a few bargains and share a toast with some of our most favorite (and best-dressed) people in the City!